TOW #2- Visual Text: Toucan Sam Visits SOAPS St. (Box of Fruit Loops)

Back when I attended Stony Creek Elementary School, every morning I would eat a bowl of my favorite cereal, “Fruit Loops”. The Kellogg’s company has found success in many of their products, however one of their bestsellers are “Fruit Loops” because of the various rhetorical strategies they use to appeal to their audience. The audience for the “Fruit Loops” brand is families with young kids, or overall just young kids because the cereal box and also shape of the cereal are created in order to appeal to children.

When first looking at the cereal box, the first thing that catches the audience’s attention is the colorful titles “Fruit Loops” next to the image of the cereal’s mascot, Toucan Sam. In addition to these images, there is an enlarged image of the colorful loops falling out of the bowl from the pouring of milk. Based off the bright colored box, a kid-friendly mascot that’s a toucan, and the colorful loops of cereal, it is obvious that the purpose of the box is to attract families with young kids to buy their product. On the top of the box is a nutritional fact that states fiber and whole grain, which also appeals to the kid’s parents because they want their children to eat nutritional foods that also taste good.

In addition to the front of the box, the other sides of it all are constructed to appeal to little kids. The back of the box has various games that include “Clifford the Big Red Dog”,  a magical maze, and also short stories. Also, on the other sides are nutritional facts, and also a side with a large image of the friendly Toucan Sam.            

Therefore, the purpose of the “Fruit Loops” box is to catch the eye of any young child or parent with young children the next time they are in a grocery store. Based off many of the  rhetoric strategies that Kellogg’s uses to reach their audience, I believe that they successfully achieved their purpose of creating a kid-friendly cereal that will maximize Kellogg’s profit.