The makers at Palm have realized how tough it is for someone
to manage all of their appointments and information that build up as we live
our lives. With effective advertising, they now have informed their audience
that the Palm is the product they need to stay organized. While their audience is
pretty much any individual who has a constantly busy lifestyle, the image of
the hand also relates to the audience because this will directly apply to any
person that also writes stuff down on their hands. The purpose of the advertisement,
not only to simply buy the Palm, is to inform the audience that the Palm can
organize everything going on in your life.
The use of straightforward diction definitely enhances the advertisement
based off the two words as headers, “Chaos” and “Order”. Since both are exact
opposites, the audience will be able to see the purpose in the advertisement
since order is preferred over chaos. This leads into the juxtaposition pictured
within this advertisement. This advertisement also effectively utilizes the juxtaposition
rhetorical device simply because one side of the image there is pictured one
idea, and on the other is a contradictory illustration.
On the side labeled chaos, an individual who has lots going
on yet lacks the organization to maintain all of this information writes all of
their information down on their hand. On the other hand, the right side of the picture
is quite simple, containing the palm device in front of a simple white
background. The message the company clearly depicts through the juxtaposition
is that one simple device such as the Palm, can handle everything you would
ever need to write down from your busy life.
The use of juxtaposition really emphasizes the organization
one can maintain with such a device, and prevent you from writing everything
down. Additionally, the largest message on the person’s hand is “Buy Palm” so
not only will the audience realize how simple it would be to use a palm, but
also out of the many messages on their hand, buying the Palm is their priority.
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