In the early 20th century, America was soon to
begin two world wars that would propel the United States forward into years of
supremacy following the wars. However, In order to be successful in both wars
and ensure victory, America would need to win through a powerful army. In 1917,
this poster was distributed throughout the streets of the nation in attempt to
have more men enlist in the military.
Since the context was 1917, World War I was almost over,
however since the war ended in 1918, it is evident that this poster could have
caught the interest of average Americans who wanted to fight for the nation and
fight for a common cause: The United States. With the speaker obviously being
the American government, or American military, they are attempting to have more
men enlist in the Army as the nation endures a world war, and unknowingly, will
enter one in another two decades.
With the picture of Uncle Sam as the character, it connects
nationalism as he not only is pictured in the poster, but also he is looking
right at the reader with solid eye contact. Notice how the “you” is also
capitalized, as if the speaker is focusing on the fact that “you” are the
quality individual this Army needs, and they will be ecstatic to have a soldier
such as yourself. During times such as this there were members of the army,
however in order to win a war it is a national effort, therefore these
propaganda posters targeted the average individual who was not completely
dedicated to the war effort. Henceforth, the simple diction flat out says, “I
want you” in capital letters, which is right to the point and almost a demand,
and since these are crucial times for our country it shows that Uncle Sam needs
you, but moreover America needs you right now. Finally, the last phrase
suggests how and individual can take action and join the military, therefore I
believe it achieves its purpose because it suggests why a man should join, and
how they can do this.
