TOW #13: Visual Text- War Propaganda

In the early 20^th century, America was soon to begin two world wars that would propel the United States forward into years of supremacy following the wars. However, In order to be successful in both wars and ensure victory, America would need to win through a powerful army. In 1917, this poster was distributed throughout the streets of the nation in attempt to have more men enlist in the military.

Since the context was 1917, World War I was almost over, however since the war ended in 1918, it is evident that this poster could have caught the interest of average Americans who wanted to fight for the nation and fight for a common cause: The United States. With the speaker obviously being the American government, or American military, they are attempting to have more men enlist in the Army as the nation endures a world war, and unknowingly, will enter one in another two decades.

With the picture of Uncle Sam as the character, it connects nationalism as he not only is pictured in the poster, but also he is looking right at the reader with solid eye contact. Notice how the “you” is also capitalized, as if the speaker is focusing on the fact that “you” are the quality individual this Army needs, and they will be ecstatic to have a soldier such as yourself. During times such as this there were members of the army, however in order to win a war it is a national effort, therefore these propaganda posters targeted the average individual who was not completely dedicated to the war effort. Henceforth, the simple diction flat out says, “I want you” in capital letters, which is right to the point and almost a demand, and since these are crucial times for our country it shows that Uncle Sam needs you, but moreover America needs you right now. Finally, the last phrase suggests how and individual can take action and join the military, therefore I believe it achieves its purpose because it suggests why a man should join, and how they can do this.